A clear method,
from audit to launch.
Zero surprises.
Every project follows the same steps, from audit to support: you always know where things stand, without having to approve every detail. You decide on the design direction, then on the V1. Production is delivered in 7 working days, and you see your site before you pay.
Before designing anything, we look at what's already there: your business, your content, your social channels, your visual identity and your current site if you have one. The goal: understand where you stand and what's worth highlighting.
- Current content & media
- Social channels
- Business & positioning
- Existing visual identity
- Current site (if any)
A 20-minute discovery call to frame the project: your needs, your goals, your references, your customers. Would rather not phone? The request form asks the same questions and collects your photos along the way: it replaces the call. Either way, we agree on the direction before anything is produced.
- Discovery call (20 min) or form
- Needs & goals
- References & inspiration
- Audience & key message
- Project scope
From concept to visuals, step by step and with your sign-off: from wireframes to the final responsive design, ready for development.
- Wireframes (Figma)
- Mid-fi designs · 2 directions
- One direction picked + refined
- Hi-fi all pages + responsive
- Handoff package
We build the site for real: fast, clean, accessible, faithful to the design. A first complete, working version, ready to review.
- Faithful design integration
- Responsive mobile, tablet, desktop
- Performance & accessibility
- Content integrated
You review the V1 and tell us what works and what should change. We adjust until the result truly fits you.
- V1 review
- Your feedback, point by point
- Fixes & adjustments
- Final sign-off
We optimize the site to be found: by search engines (local SEO, structure, tags, structured data) and by the new AI engines and assistants like ChatGPT, Perplexity or Gemini (GEO).
- Local SEO & tags
- Structured data & sitemap
- Performance & readability
- GEO optimization (AI engines)
Going live on a modern, reliable infrastructure, after payment is received. The site is indexed and ready to welcome your visitors.
- Production deploy
- Domain (in your name) & hosting
- Indexing
- Launch after payment received
After launch, we stay available for a month: small touch-ups, bug fixes, guidance and training if needed.
- One month of support included
- Small touch-ups
- Bug fixes
- Training & guidance
Going live isn't the end, it's the handover. You get your client area logins: the editor to change your text, photos, opening hours and prices without going through me, your search rankings tracked month by month, and your documents in one place. I walk you through it once, and you're on your own two feet.
- Client area, yours for good
- Self-service site editor
- Search ranking tracked month by month
- Visitor numbers, in plain language
- Walked through it with you
And if I came to you first?
Some of my clients never went through this at all, for a simple reason: by the time I contacted them, their site was already built.
Steps 01 to 07 are already behind us
I never approach anyone empty-handed. Before writing to you, I read your Google profile, your reviews, your social accounts and whatever site you may already have. I ran the audit, wrote the copy, chose the structure and built the site. At my own expense, without you knowing a thing.
You get a link, not a quote
The first message you read contains the private address of your site. You open it on your phone, you look, you show whoever you like. Nothing to approve beforehand, nothing to prepare, nothing to sign in order to look.
Only then do we talk
If you like it, we have the twenty-minute call and adjust what needs adjusting: the copy I guessed wrong, the photos, what you want up front. If you don't like it, you say nothing and the file closes. I lost a week; that was my bet.
What is under the bonnet, in plain words
You do not need to understand these choices to benefit from them, but you are entitled to know what you are buying.
The site is yours, outright
The domain is registered in your name, not mine. The code is handed over. If you ever want to leave, you leave with everything: no buy-back, no negotiation, no site going dark.
It is built, not assembled
Your site is not a bought template filled in. Every page is written for your trade, your photographs, your opening hours. That is why it does not look like the three other sites on your street.
It handles a rush without costing you more
The site is served from a worldwide network: ten visitors a day or ten thousand on the day the local paper runs a piece on you, it loads just as fast, and your bill does not move.
Google reads it properly from day one
Pages are rendered on the server, which means Google sees your text rather than an empty shell to fill in. Business listing, sitemap, structured data: all in place before launch.
Breakage shows up before you notice it
Errors and slowdowns are reported automatically. More often than not, it is fixed before you have had time to spot it.
AI works on drafts, never on delivery
It explores angles, writes first versions, saves hours of formatting. Every published word is read and approved, by me and then by you.
AI does some of the repetitive heavy lifting: first drafts, variation generation, technical optimization. That frees us up for what matters: understanding your business, designing something adapted, and guiding you through. The final product is still designed by a human, for a human.