How we work

Four steps.
Three weeks.
Zero surprises.

Premium work doesn't require a six-month timeline — it requires focus. One project at a time, attention undivided.

STEP 01
Brief & strategy
Day 1–3

We figure out what success actually looks like — not just for the site, but for the business behind it.

  • 20-min discovery call
  • Goals + audience + non-goals doc
  • Sitemap + key journeys
  • Content audit (what you have)
  • References + mood pinned
STEP 02
Design
Day 4–10

Wireframes first, then mid-fi, then hi-fi. No surprises at the end because you saw it become real.

  • Wireframes (Figma)
  • Mid-fi designs · 2 directions
  • One direction picked + refined
  • Hi-fi all pages + responsive
  • Handoff package
STEP 03
Build & SEO
Day 11–18

We build it for real. Fast, accessible, indexed. The stack is picked to fit the project — not the other way around.

  • Next.js + Tailwind + CMS
  • Performance budget enforced
  • WCAG AA accessibility
  • Schema.org markup
  • Google Search Console wired
STEP 04
Ship & support
Day 19+

You go live. We stay around for a month — small polish, bug fixes, training your team on the CMS.

  • Production deploy
  • Owner training (1h Loom or call)
  • CMS documentation
  • 30 days of polish included
  • Optional retainer after
AI-augmented, not AI-replaced

Claude does some of the heavy lifting in our process — content drafts, code scaffolding, brief generation — so we can spend our time on the parts that need taste. The final product is still designed by a human, for a human.

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